Propaganda (WWII 1941-1945)

• The overt message is advising the population to eat less bread as to conserve the resources for troops and the war effort.
• The covert message is to convince the population to support the war effort through different means like buying war bonds with the money they would save from buying less bread. They accomplish their goal by making the consumer feel important and patriotic which is conveyed through the idea that without the consumer the war could not be won.
• The disparity between the two messages makes this specific advertisement propaganda by reinforcing the larger message of sacrifice for the nation through specific campaigns that distract the consumer.